SEO often gets the short end of the stick among the digital marketing channels. Business owners often think that it's too complicated and messy. People don't know that SEO is a way out of "renting an apartment" as a digital business. Paying for Google Ads can send...
The most straightforward definition of digital marketing is promoting a business, product, service, or brand using the internet. Digital marketing uses the internet and digital channels and digital display ads, mobile phones, and other digital platforms. SEO and...
Google My Business is a great business accelerator. However, it is by no means just a platform for listing your business. Instead, this platform dynamically connects you with customers, and it provides a channel for site traffic. Establishing a stable foothold on...
When you're talking about business, the number one thing is image. Nothing is more important than image because whether you like it or not, you're going to have to deal with snap judgments. First impressions do last. 50% of the effort is to make sure people have the...
I believe that trade shows are a type of inbound marketing, not outbound marketing, as some companies like Hubspot say. Here's why: I believe that people mainly go to trade shows because they're searching for new ideas and products. They're looking for solutions. When...
Google My Business is an essential platform for all businesses. However, some companies try to outdo their competition by misusing GMB, which negatively affects everyone. Spam and fake listings abound. However, there are ways to fight spam, to preserve the integrity...
Veterinary search engine optimization is your business's highway to getting more clients in the time of COVID-19. Things are very different now – waiting room hours are virtually gone, and pet owners are now looking for veterinary clinics with pet drop-offs or...
Today let’s talk about backlinks. Backlinks are an important part of SEO and are critical for any well-executed SEO strategy, which are often misunderstood or not implemented correctly. As part of SEO, continually getting new backlinks are important. Actually, they...
Getting found in search engines is not as easy as just putting up a website and advertising your services. In order for visitors to find you, and for you to get sales, you need to make sure your website is optimized for search based on the keywords people are using to...
28 SEO Statistics and How to Use Them for Ranking Websites in 2021 SEO is intimidating to a lot of people, especially new marketers who are trying to figure out how to use it to rank their content. Google releases frequent updates to keep the data up-to-date and make...
Why Everyone Hates SEO Guys I was in a NaperLaunch round table discussion at the Naperville Library when one of the Score Mentors Bruce Marino said to everyone “let’s talk about SEO, why do we all hate you guys”. Later that day, I sent him an email thanking him for...
When prospective customers are searching on Google, your Google my Business is the first thing they are going to find. Put your best foot forward. Utilize your marketing budget wisely and make GMB management services your top priority. Google My Business...
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