Search Engine Optimization Consulting in Chicago, IL

Professional Chicago SEO consulting takes many forms, depending on the type of business and what you’d like to accomplish with your site.

If you have a company website and most of your sales/leads are through the site, you need to drive massive amounts of traffic. Suppose this is the case for your site. In that case, your Chicago SEO consultant will conduct critical keyword research to find out how your competition is using the most profitable keywords. Second, he will help your site rise to the top with relevant, targeted content.

Your site needs to start producing more content on the different subjects that are relevant to what you are offering (products/services). Content marketing aims to generate targeted traffic, so you can redirect the content to what you’re selling or offering (as a service).

A website audit is invaluable for identifying potential issues preventing your site from performing well. Site issues can impede your site’s ability to target potential traffic, reduce sales or conversions, and confuse your audience. A site audit is always technical and can reveal problems with your site design, content, and more.

A site audit will provide an overview of the efficiency of your site’s SEO performance, points for improvement, and possible weaknesses so you can start fixing them. With this information, you can compare how your site is doing against your competition. Furthermore, you will be able to craft sensible expectations about how you should be strategizing for the future.

A website audit should be done at least once a year. An audit is also due when any major revamps or changes are made on the site. Necessary changes like redesigning the home page and removing/adding pages can also set you back or move your site forward, SEO-wise. A search engine optimization agency is your partner in generating essential audit reports about your site. While anyone can perform a website audit on their site, a professionally-prepared site audit by an SEO consultant saves you time. It maximizes your cover as all the critical areas are covered.

Your Chicago SEO consultant can help optimize the different pages on your site, like products, the “about us” page, etc. However, your main products also need to rank, so they show up on the main search results pages and under the “Shopping” tab. An effective SEO consultant should have a method for creating optimized product descriptions. This system should be tested, tweaked, and then applied to all future product listings.  

Picking Bruce Jones SEO as your current local SEO campaign partner will significantly help your cause. Our approach isn’t rock science, but it works well for many SMBs because we follow industry best practices.

Local SEO is tricky because there are only limited spots, and everyone wants to be number one. Therefore, an essential aspect of local SEO is ensuring that your Google Business Profile is in top condition. If you haven’t claimed your free, verified Google Business Profile, you’re already missing out on a huge opportunity to get more customers and generate more sales this year.

That’s because getting listed alongside other local Google listings puts customers in a buying mood. If you’re listed there, they immediately get into the mode where they’re ready to pick up the phone to call for more information.

They may even want to send a chat (which is possible with the Google Business Profile itself) or an email, which will quickly become available once they press the button and the ‘accordion’ display reveals your business’ NAP (name, address, and phone number). Much of the success of local SEO begins with guaranteeing a spot on Google local business listings. There’s a lot of data concerning Google ranking businesses higher if they’ve verified their business listings.

Over the years, Google and other search engines have changed the rules about back and inbound links. There was a time when all that mattered were backlinks, and then they changed it, so certain types of backlinks mattered.

Recently, Google made a statement again that the power of backlinks will be reduced in favor of better content. We believe that backlinks will always be part of a successful SEO strategy, but it is not the only ranking factor that websites should take care of.

In short, the search engines are sending a message to content publishers and businesses: if they’re trying to get backlinks without taking part in building a better internet, those links will do little to improve rankings. You need an expert Chicago SEO company to take care of the details.

There is incredible work in determining how to earn and get backlinks. While buying backlinks is tempting, this may not be the best approach. We have to take the ecosystem seriously, so your backlinks should provide value to the eyes of both consumers and the algorithm, which is constantly changing.

What’s fascinating about Google and other search engines now is they roll out updates all year, but it certainly takes time for definite rules to manifest. Even Google engineers can’t give a specific date for an end of a new change in the algorithm.

It appears that algorithm rollouts are gradual and involve many phases. Google also has a separate team that takes care of quality control. They have people who evaluate the results of algorithm changes, and these people use a guidebook to determine what’s valuable and relevant on the internet when they perform online searches.

Another reason people shouldn’t ignore backlinks is that search engines continue to evaluate the backlink profile of websites to make sense of how it fits in the large ecosystem. While they may not be the number one factor, they’re still important as they give context, which is super important to Google. Google has spent years training its AI systems to differentiate contexts, and they need to utilize different resources to make sense of a website. Therefore, it’s crucial for Google, and it remains crucial for publishers and businesses, too.

Not every business wants to run a TikTok account; we get that. However, in the age of social media, not having social media channels can significantly impact your attempts at succeeding in SEO. Google checks out the activity on your website’s different pages. Therefore, visits from social media channels count.

Google also wants to know how relevant a page is by measuring the amount of reads. How can you distribute your content effectively? You create a following on an appropriate social media channel and get people to read your content. Without this help, your content will struggle, and it may be more challenging to build the necessary momentum.