Search Engine Optimization Consulting in Chicago, IL
Chicago SEO expert can help get your website seen by more potential customers!
Let’s discuss your business goals and ways to improve your website’s SEO!
“After hiring expert after expert who did not do anything for my sites, I found Bruce. In just one hour, I learned more actionable SEO steps from him than I have over the last 6 years of my own DIY research. He wants you to be successful and you can tell he knows exactly what to do to get your there.”
“Bruce has been an incredibly helpful resource for our mid-size nonprofit organization. He has generously shared his time and talent by walking us through practical and easy-to-understand ways to maximize our online visibility and effectiveness. Highly recommend!”
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Bruce Jones is an SEO consultant that offers business owners and entrepreneurs the opportunity to get advice on their business development strategy, including specific consulting on search engine optimization and digital marketing. SEO consulting offers a huge benefit to businesses, in that it evaluates their business’s digital and overall strategy and creates and implements an action plan to tackle short and long term targets for Google growth.
What to Expect from Chicago SEO Services?
Suppose it’s your first time working with an SEO agency from a search engine optimization company. In that case, you might already be thinking of how SEO consulting can benefit your site and your business. Inbound marketing is a very involved system or process of improving a site for users first and search engines second.
Google has long advised site owners to design their sites for humans first and not machines. Therefore, the first challenge is to ensure that your site is healthy according to the signals or major indicators of authentic and reliable sites.
A Chicago SEO Company You Can Trust
A reliable Chicago SEO company should begin with a full website audit to determine where your site stands about the current standards of what makes a good site. After discussing the site audit results, your Chicago SEO agency will discuss the possible next steps.
There is no turn-key solution for SEO and no-predetermined set of steps, either. It all depends on how the site is doing and what’s missing. The Chicago SEO consultant should be able to discuss all of the complex steps with you so that you don’t end up confused.
Google clarified many times in the past that it takes time for the search engine to determine where a website fits into the bigger picture. This process takes months or sometimes even years. SEO is a marathon. You’re better off running this marathon with a Chicago marketing agency that knows on-page SEO, off-page SEO, local SEO, how to perform a comprehensive SEO audit, and how to launch a successful SEO campaign.
Bruce Jones SEO offers a comprehensive suite of SEO solutions for every business type and size. I can help scale your SEO efforts from the ground up. It’s my mission to help smart companies grow with inbound marketing, and I’m happy to help you determine the best path forward.
Let Bruce Jones SEO grow your business this year and let’s fix any problems you may have had with past efforts in search engine optimization. I’ve always believed that business owners should be naturally courageous with SEO because even small steps in the right direction can create huge ripples soon. However, you need to plant the seeds today before you reap the benefits later.
We Use the Right SEO Tools for Search Engine Optimization
The next indicator that you’re working with an awesome Chicago SEO agency is software. As a premier Chicago SEO agency, we have access to the right highest quality in-house software, and of course, we need to know how to use these apps. It is impossible to even audit a site without the right tools/software.
While the human eye is still the best examination tool, hundreds of complex variables need to be analyzed. SEO software is necessary for keyword research, site audits, examining the content, etc. If you spoke with any SEO company in Chicago that says that they don’t need software to do great SEO, then you’d best walk away instead. Naturally, SEO companies have a need for comprehensive, cutting-edge tools for search engine optimization for Chicago businesses. No SEO expert should be caught off guard with working with less.
Chicago SEO services
I offer a full-range of Chicago SEO company consulting services, which are always customized and adapted to the client’s specific business needs. A client with little to no current SEO work is much different than someone who already has been doing digital marketing for years and just needs to refresh his strategy or shift from a Chicago SEO agency to consulting. My work includes:
Local Search Optimization
Monthly Website Maintenance
Google My Business Management
SEO Reporting and Website Analytics
Structured Data Services
With my variety of consulting options, you can choose to hire me as your Chicago digital marketing expert for a specific need within my services, or more commonly bring me on board to consult and decide which mix of services you will benefit from.
I will run a full website audit and competitor analysis and create a step-by-step plan for the work that needs to be done. If you are in the process of starting a business, I can also come on board before the business and website are formally set up, to advise on the creation process and get you set up for success. The sooner we start SEO services the better. If you are looking to find the right Chicago SEO company to run local SEO campaigns I’m your right choice.
Leverage Your Business Results in Chicago With an SEO Strategy
What Are the Benefits of Chicago SEO?
The biggest benefit of excellent SEO will always be targeted traffic. Targeted traffic is people seeking information that your site can readily provide. Traditional marketing interrupts people – SEO makes sure that your pages are there when customers need them. The whole world surfs the web using search engines. Just building a site and getting a professional domain is not enough.
SEO is a permanent investment in your site. Should search engines evolve, your site will already have a good foundation of on-site optimizations. Google doesn’t change everything with each new update in its algorithm. Your Chicago SEO consultant should be able to tell you where your site should be headed (the general direction), so you can focus your budget and resources in the proper direction.
The third benefit of getting a good Chicago search engine optimization company is a chance to outdo your competition. Sure, some of your competitors might be on the front page of Google already. That doesn’t mean you can’t share the limelight with them. With digital marketers from different industries gearing up this year with bigger and better SEO campaigns, it’s time that your business start appearing in high-value searches on Google and other search engines. The right SEO can improve your rank in all the other search engines, too, including Yahoo and Bing. Affordable SEO services for small business
What are the Kinds of SEO Consulting?
Professional Chicago SEO consulting takes many forms, depending on the type of business and what you’d like to accomplish with your site.
If you have a company website and most of your sales/leads are through the site, you need to drive massive amounts of traffic. Suppose this is the case for your site. In that case, your Chicago SEO consultant will conduct critical keyword research to find out how your competition is using the most profitable keywords. Second, he will help your site rise to the top with relevant, targeted content.
Your site needs to start producing more content on the different subjects that are relevant to what you are offering (products/services). Content marketing aims to generate targeted traffic, so you can redirect the content to what you’re selling or offering (as a service).
What Is a Website Audit?
A website audit is invaluable for identifying potential issues preventing your site from performing well. Site issues can impede your site’s ability to target potential traffic, reduce sales or conversions, and confuse your audience. A site audit is always technical and can reveal problems with your site design, content, and more.
A site audit will provide an overview of the efficiency of your site’s SEO performance, points for improvement, and possible weaknesses so you can start fixing them. With this information, you can compare how your site is doing against your competition. Furthermore, you will be able to craft sensible expectations about how you should be strategizing for the future.
A website audit should be done at least once a year. An audit is also due when any major revamps or changes are made on the site. Necessary changes like redesigning the home page and removing/adding pages can also set you back or move your site forward, SEO-wise. A search engine optimization agency is your partner in generating essential audit reports about your site. While anyone can perform a website audit on their site, a professionally-prepared site audit by an SEO consultant saves you time. It maximizes your cover as all the critical areas are covered.
Can I Optimize my Product's Page with SEO Strategies?
Your Chicago SEO consultant can help optimize the different pages on your site, like products, the “about us” page, etc. However, your main products also need to rank, so they show up on the main search results pages and under the “Shopping” tab. An effective SEO consultant should have a method for creating optimized product descriptions. This system should be tested, tweaked, and then applied to all future product listings.
Can a Chicago SEO Company Help Me Beat the Competition with Local SEO?
Picking Bruce Jones SEO as your current local SEO campaign partner will significantly help your cause. Our approach isn’t rock science, but it works well for many SMBs because we follow industry best practices.
Local SEO is tricky because there are only limited spots, and everyone wants to be number one. Therefore, an essential aspect of local SEO is ensuring that your Google Business Profile is in top condition. If you haven’t claimed your free, verified Google Business Profile, you’re already missing out on a huge opportunity to get more customers and generate more sales this year.
That’s because getting listed alongside other local Google listings puts customers in a buying mood. If you’re listed there, they immediately get into the mode where they’re ready to pick up the phone to call for more information.
They may even want to send a chat (which is possible with the Google Business Profile itself) or an email, which will quickly become available once they press the button and the ‘accordion’ display reveals your business’ NAP (name, address, and phone number). Much of the success of local SEO begins with guaranteeing a spot on Google local business listings. There’s a lot of data concerning Google ranking businesses higher if they’ve verified their business listings.
Why Is Link Building Important to Search Engine Optimization?
Over the years, Google and other search engines have changed the rules about back and inbound links. There was a time when all that mattered were backlinks, and then they changed it, so certain types of backlinks mattered.
Recently, Google made a statement again that the power of backlinks will be reduced in favor of better content. We believe that backlinks will always be part of a successful SEO strategy, but it is not the only ranking factor that websites should take care of.
In short, the search engines are sending a message to content publishers and businesses: if they’re trying to get backlinks without taking part in building a better internet, those links will do little to improve rankings. You need an expert Chicago SEO company to take care of the details.
There is incredible work in determining how to earn and get backlinks. While buying backlinks is tempting, this may not be the best approach. We have to take the ecosystem seriously, so your backlinks should provide value to the eyes of both consumers and the algorithm, which is constantly changing.
What’s fascinating about Google and other search engines now is they roll out updates all year, but it certainly takes time for definite rules to manifest. Even Google engineers can’t give a specific date for an end of a new change in the algorithm.
It appears that algorithm rollouts are gradual and involve many phases. Google also has a separate team that takes care of quality control. They have people who evaluate the results of algorithm changes, and these people use a guidebook to determine what’s valuable and relevant on the internet when they perform online searches.
Another reason people shouldn’t ignore backlinks is that search engines continue to evaluate the backlink profile of websites to make sense of how it fits in the large ecosystem. While they may not be the number one factor, they’re still important as they give context, which is super important to Google. Google has spent years training its AI systems to differentiate contexts, and they need to utilize different resources to make sense of a website. Therefore, it’s crucial for Google, and it remains crucial for publishers and businesses, too.
Do Businesses Need An Active Social Media Presence?
Not every business wants to run a TikTok account; we get that. However, in the age of social media, not having social media channels can significantly impact your attempts at succeeding in SEO. Google checks out the activity on your website’s different pages. Therefore, visits from social media channels count.
Google also wants to know how relevant a page is by measuring the amount of reads. How can you distribute your content effectively? You create a following on an appropriate social media channel and get people to read your content. Without this help, your content will struggle, and it may be more challenging to build the necessary momentum.
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