SEO For Veterinarians and Animal Hospitals

If you are a veterinarian or work at an animal hospital looking to incorporate SEO practices into your marketing strategy, chances are that you want an SEO company that specializes in your field. Being part of a specialized field, it is only normal that many vets and animal hospitals look for vet marketing companies who already understand their industry and its nuances, making marketing easier and more effective.

Veterinary SEO is not just about visibility, it’s about reaching pet owners who are actively searching for trusted care. A strong Veterinary SEO strategy ensures that your veterinary website stands out in search engine results pages (SERPs), especially when local clients are in need.

My Experience Working on SEO for Veterinarians and Animal Hospitals

As an SEO expert, I experienced this first hand when working as a digital marketing analyst at InTouch Practice Communications in Highland IN. for a year. Working with approximately 350 vet and animal hospital clients across the country, my job was to get them higher rankings each month and discover new search engine optimization opportunities for their practices. I also held monthly online meetings to discuss our SEO progress with Vets, DVMs, Veterinary Techs, Veterinary Assistants, Receptionists and others that were interested in the marketing of those practices. I took the job at this veterinarian marketing agency after selling my own digital marketing firm, Design & Promote in Naperville IL, and before starting this new SEO consulting practice.

While I was there, I also took it upon myself to analyze how their competitors did their own SEO for their clients. These veterinary marketing companies included iMatrix, WebFx, The Vet Marketing Firm, Main Street ROI, Vet Network, Vet Marketing Pro and Pet Desk among others.  What I discovered was that those practices were gearing themselves towards marketing to veterinarians, but in the end were performing the same old SEO services other agencies did. More importantly, I discovered that hardly any of these internet marketing agencies were using Google local SEO techniques that optimize Google Business Profile listings too.

This lack of focus on local search results was a missed opportunity, especially since many pet owners rely on local SEO to find immediate care for their animals.

And while I am happy to have started my own SEO consulting business and working with companies of all types across the world, I do miss doing SEO for veterinarians..

A New Kind of Veterinary SEO with a Personalized Approach

Put yourself back into the shoes of your clients: As a vet, you likely take care of each and every animal that enters your veterinary clinic in a different way, giving each and every one special treatment.

Now let me ask you a question: You offer a personalized approach for pet owners, so why wouldn’t you want that for yourself in marketing?

 I’ve developed a special kind of SEO for veterinarians, one in which marketing strategies are custom-developed based on who you are and where you want to go. What I have found is that working with a big marketing firm that has specific SEO packages and teams of employees sounds good on paper, but I can give you a much better result because I am going to work on your business myself and make sure of it.

The bottom line is that a personal approach gets better results, and I’ll prove it. Here is how SEO for Veterinarians is done:

1. A Focus on Google My Business optimization

One of the important parts of SEO for veterinarians, and the one that other specialized marketing companies are just not doing, is Google Business Profile optimization. If you do a Google search for just about anything – including vets – the one that comes up first is the GMB listing, based on location. So, while other agencies are focused on doing SEO the old fashion way directly on the veterinary website, I put a large portion of my efforts directly on Google, where it counts most. This includes optimization with Google Maps, company information, reviews, and more.

Optimizing for local search results means increasing your chances of being seen by nearby pet owners at the exact moment they’re searching for help.

2. A Custom Plan Based on You and Your Pet Clinic

 My personal touch stems from a focus on the details that make your business unique that we can highlight, as well as the unique facets of the locations and demographics that you serve. The more the SEO plan is tailored to who you are and what you need, the more it can draw from you and make your marketing strategy a success.

For example, keyword research is carefully tailored to reflect the specific services your veterinary practice offers, whether it’s emergency care, dental cleaning, or exotic pet treatment.

3. Working together with your Veterinary Business

 Another important part of SEO that relates to understanding and marketing your veterinary practice is understanding the scope of your marketing efforts. I can guide your team on how to better utilize your veterinary website, social media platforms, and other online tools. Whether it’s front desk staff or anyone involved in your digital presence, I’ll ensure everyone is aligned and working toward the same SEO goals.

4. An Experienced Search Engine Optimization Consultant for Vets

Having so much experience in the world of Veterinary SEO and understanding what the competition does right and wrong, I can more quickly pivot and help you stand out. Applying tools and techniques from other industries can also work wonders in making your veterinary clinic rank at the top of Google results.

Keyword research, meta description optimization, and strategic link building all come into play to create a strong online presence that speaks directly to pet owners.

There’s a Lot of SEO to be Done

 SEO for veterinarians and animal hospitals can mean a lot of things. Depending on your case, some of these services may include:

• Local search optimization
• Google Business Profile management
• Content creation and blogging
• Social media strategy
• Web design to create better converting landing pages
• Backlinks from online directories, niche directories, blog posts and the press
• Reputation and review management
• Keyword research for competitive search terms
• Link building from reputable sources
• And more!

Veterinary SEO is not a one-size-fits-all solution. Whether you’re targeting local pet owners or expanding into new markets, a personalized strategy makes all the difference.

If you’re interested in experiencing SEO carried out with as much care and personalization as you give when treating the animals that visit your veterinarian practice, get in touch with me and let’s look at how to better your business and increase your search engine rankings. Check out my services page to see some of the many ways I support veterinary services other industries.

The right Veterinary SEO strategy connects you with pet owners who are already searching for your help. Why not be the first veterinary clinic they see?