Staying ahead of the competition is essential for any business, but this is especially true in the fast-changing field of SEO. Unless you stay abreast of emerging trends in search engine optimization and implement new techniques as soon as possible, you will find that your SEO efforts are less effective than your competitors.
As technology changes the way consumers take in online content, SEO strategy will be changing with it. In the year 2020, changes in the technology available to consumers are going to change the way search engine optimization works to reach the greatest number of readers.
Here are five trends you can expect to see in SEO this coming year.
1. Artificial Intelligence & Voice Powered Searches
There will be a new focus on writing content that answers the types of queries designed to be asked of the AI driven digital assistants, such as Siri and Alexa. These sophisticated, voice-powered searches are designed to answer specifically formatted questions such as “How to…”, “What is…” and “Where can I find…”
Writing content that perfectly answers these questions is one step towards becoming the answer given by any of the digital assistants, but it’s also important that your information gain credibility through sharing and link building, in addition to providing good, quality content.
2. Improve User Experience With More Scannable Content
The optimal user experience boils down to two parts: how the reader sees the content visually and the actual content that is delivered to them. The first part of an optimal user experience is that the page looks easy to follow, browse, and scan to the reader. Writing scannable content allows readers to get an overview of the content before they commit to reading the complete article.
Secondly is providing the reader with relevant content and a lack of “fluff.” Online readers get frustrated when they have to read the same information delivered repeatedly in different formats because it fails to provide relevance and usefulness. Instead, provide readers with content that is truly valuable and useful, and avoid publishing for the sake of publishing.
3. Highlighting Mobile Device Use
Smartphones are now the most popular way for people to browse the Internet, even more than desktop or laptop computers combined. Clearly, this means writing content and presenting it in a way that is easy to read on a mobile device is an important aspect of writing SEO content.
One of the most important ways you can create mobile friendly content is to utilize AMPs. The Accelerated Mobile Pages load faster and create a more user-friendly experience for the reader on mobile devices, and because of this, Google is already ranking AMPs higher in search engine results. It is time to get your business website AMP’ed up today!
4. Streaming Mobile Apps
It is very possible that within the next few years we may see Apps replace web pages as the prominent way that consumers receive online content. A step in this direction we will start to see in 2020 is major search engines skewing results to a favoritism towards apps that do not require users to download anything, but can be streamed online in real time.
5. More Video Content Instead of Text
Most people would rather watch TV than read a book and the way website visitors are going to be served up relevant content will be changing in 2020 also. Google still relies mostly on text to understand what a page is about so don’t forget to add keywords to your script in the right places and add a transcribed version of the video on your page.
Working With An SEO Consulting Company Can Keep Your Business Ahead In 2020
If you’re looking for help updating your SEO strategy to stay relevant in the New Year, consider working with a local search engine optimization company. A good Chicago SEO consulting company will work to keep your business at the forefront of the ever-changing market of search engine optimization.