Trade Show SEO

For Trade Show Exhibit Dealers

Trade Show SEO For Exhibit Houses

As the world continues to realize a state of average that’s more familiar and much nicer than what we’ve all been through when the pandemic began, it’s apparent that there hasn’t been a better time for SEO for trade show display dealers than now. I’ve worked in the SEO industry for eighteen years and spent over a decade working with Skyline brand display dealers and independent companies for over ten years.

Funny story: when I reached out to a past client, Brave Exhibits, and asked if he could be the poster child of my new service (SEO for independent exhibits dealers), he politely declined, saying that he was already so busy and if I started SEO on his site again (my service concluded five years ago) he would have to hire more employees to deal with the influx of new business.

I know the owner of Brave Exhibits personally, and we worked together in the past, and he learned some things about SEO. I’m happy to see that five years down the road, the sound practices in search engine optimization for trade show display companies held water, and just by knowing some of these practices, you can save your business from sinking further in Google SERPs.

Incidentally, I began my SEO consultancy business working for Skyline dealers. So I know the industry extremely well, and I’d be happy to lend a hand if you’re facing issues with your website’s traffic, SEO, and conversions.

Why is SEO for Exhibits Dealers an Urgent Matter?

Getting clicks and more traffic is now more complex than ever.

A recent Google algorithm update on December 14th 2022 showed that Google’s AI employs different criteria to rank pages. This means that out of a hundred pages on your website, for example, maybe only ten or twenty are valued by the search engine enough to reach the first page of a SERP.

This is just one of the countless scenarios where regular search engine updates can affect an entire business. Since businesses must remain consistently visible for the most critical search terms, getting “hit by a Google update” isn’t just an industry buzz term; it’s a crisis.

If you’ve noticed a substantial dip in organic traffic, fewer phone calls, and lower sales, you were probably also affected by a recent Google algorithm change.

There’s not much we can do about these updates because Google is a private company, and its search engine service is the biggest one. So they get to decide what happens to SERPs, and businesses must abide by their rules. This has been the situation for over twenty years.

Don’t fret. You can do plenty to remain competitive.

You can take proven, effective, and proactive SEO steps to strengthen your company’s visibility, especially your local search visibility.

Getting Better Results with Your Google Business Profile

SEO for exhibit houses and trade show display dealers works much better when your Google Business Profile (formerly Google My Business) is fresh, optimized, and active.

I once worked with a Skyline dealer who wasn’t even aware that Google search results fetched and displayed local business listings first among organic results.

Google’s featured image for his business was a rundown vehicle. He was aghast, so to speak, and asked – well, I didn’t know about this; why would Google put an ugly picture to represent my business? And the answer was that he didn’t take the time to babysit his Google Business Profile.

With no manual updates coming from his end, Google just took a snapshot from a passing Google Maps camera (you know, the camera mounted on a tripod for Street View) and used it to identify his physical establishment. But, of course, Google must fill in the details somehow, and if there is no one taking care of your Google Business Profile, this can happen to you, too.

Fortunately, it’s super easy to bounce back. We can’t do anything about bad pictures from Street View, but we can replace those with fresh images to attract new customers and get them to call your business.

Google Business Profile management is among the only services that can save a business today. Are

“Done For You Google Business Profile Management” is the way to go.

What Happens When You Get Your Google Business Profile Professionally Managed?

Google routinely displays Google Business Profiles over organic listings. That means customers will see these local business results first before all other types of content.

Since many customers want to talk to businesses personally, you stand to generate more leads if the search engine features your Google Business Profile alongside your top competitors. Here’s what you can expect:

•       A comprehensive audit of your Google Business Profile
•       Completing all essential fields that contribute to Google Business Profile optimization
•       Professional online reputation management by responding to customer feedback and resolving any issues
•       Improve brand perception by creating an active social channel where customers can get information by asking questions directly on your Google Business Profile
•       Enhance any current efforts for SEO for your business by guaranteeing a top spot in local business results
•       Create a stronger sense of community by featuring content and updates from your website and other socials on your Google profile
•       Create fresh content to maintain your profile’s relevancy, overtaking other Google Business Profiles in the same market that have become inactive or are otherwise empty because no one manages them
•       Uploading images from your business and enhancing them with the correct captions, keywords, and links.
•       Increase engagement and improve communication with your business.

You can also consult Bruce Jones SEO about a more extensive and comprehensive SEO campaign for your trade show exhibit and display website. Many factors affect the success of a website. Some of these factors include website age, backlinks, and focus content.

A more comprehensive campaign will require many moving parts inside and outside your website. Your social channels will also play a part in the success of your SEO effort. However, the initial step would be to ensure that the most visible business channel will be considered by the search engine first, so your business doesn’t miss this tremendous opportunity. 

Maximize your GMB

The only thing above Google My Business listings are ads.

A well-optimized Google My Business profile is key to getting in front of more potential customers.

Add events and promotion on a regular basis

All that for one low monthly fee

“An SEO company that has clients with local customers in 2020 and are not making Google My Business a large part of their SEO tasks?

Sadly, they are still digging where the gold used to be, not where the new gold is being found today.”

Local SEO, content management, lead optimization

We’ll find ways to maximize SEO opportunities for you. Let’s Talk.