Why Social Media and SEO Work Better Together in 2025

If you’ve ever wondered “does social media help SEO?”, you’re not alone. In 2025, the line between social media and SEO is blurrier than ever, and that’s a good thing. If you’re running a business, managing a website, or working in marketing, you’re probably juggling a million things at once. SEO is one. Social media is another. But what if we told you that these two powerhouses can actually boost each other?

Welcome to the new era of social media and SEO. In this post, we’ll break down how posting on social media can improve your search engine optimization efforts, why it matters more than ever in 2025, and how you can start seeing results, without burning out.

First Things First: What’s the Connection Between Social Media and SEO?

Let’s be clear, social media doesn’t directly influence Google rankings. That’s right. Google has said it doesn’t use social signals (like shares or followers) as a direct ranking factor.

But here’s the kicker: social media still plays a huge indirect role in SEO. That’s because social media boosts visibility, drives traffic, builds backlinks, and helps search engines better understand your brand and content.

In other words, social media might not be part of Google’s algorithm, but it sure helps you win at SEO anyway.

1. Social Media Drives More Traffic to Your Website

Let’s say you just published a killer blog post. It’s optimized with keywords, structured like a pro, and full of helpful info. Great! But if no one sees it, Google won’t either.

Enter social media.

By sharing your content on platforms like Facebook, Instagram, LinkedIn, TikTok, or X (formerly Twitter), you get your content in front of real people. If it’s valuable, they’ll click through. They might even share it. The more clicks and engagement your page gets, the more positive signals you send to search engines.

Even though those signals aren’t “ranking factors,” higher engagement usually leads to more traffic—and that’s something Google does care about.

💡 Pro Tip: Focus on creating click-worthy headlines and eye-catching visuals to boost engagement on social posts.

2. Social Media Helps You Build Quality Backlinks

If you know anything about SEO, you know backlinks are gold. But getting them? Not so easy.

That’s where social media comes in.

When you share content on social, it’s more likely to get noticed by bloggers, journalists, and other content creators. If they like what they see, they may link back to it in their own articles or videos.

This is especially true for visual or data-rich content, think infographics, original research, or how-to guides. The more eyeballs you get on it, the more likely you are to earn those juicy backlinks.

📈 TL;DR: Social media = visibility. Visibility = backlinks. Backlinks = SEO wins.

3. Social Media Profiles Can Rank in Search Engines

Ever Googled a brand and seen their social media profiles pop up on the first page? That’s no accident.

Your social media profiles, LinkedIn, Instagram, Facebook, etc., are often among the top search results for branded searches. And that’s a great thing.

This does two things for your SEO:

• • Controls your online narrative. You decide what users see when they Google your brand. 
  • Improves credibility and trust. Active, well-maintained social accounts show that you’re legit and engaged.

So while social profiles don’t “boost” your main website’s SEO directly, they definitely help shape your online presence and authority.

4. Social Media Boosts Brand Awareness (Which Helps SEO Long-Term)

Brand awareness might feel like a fluffy marketing term, but it’s actually huge for SEO.

Here’s why:

When people see your brand often on social, they’re more likely to remember it. When they remember it, they might Google you directly. When they Google you, they visit your site. When they visit your site often, well, now you’re sending all kinds of great behavioral signals to Google, like dwell time, low bounce rates, and repeat visits.

And over time, Google starts to recognize that people are searching for and engaging with your brand. That can lead to higher rankings and more visibility for both branded and non-branded searches.

5. Fresh Content Keeps You Relevant (and Indexed)

Search engines love fresh content. Social media is basically a content engine. The more frequently you post, the more often Google and Bing see your brand’s name associated with new URLs and update.

Posting consistently on social keeps your brand top of mind for your audience and helps search engines stay aware of your latest content.

Want to post consistently and boost your visibility online?

Use Publer.io to plan and schedule your content across all platforms, so your social media supports your SEO without eating up your time.

Plus, sharing new blog posts or website updates on social tells search engine crawlers, “Hey! There’s something new here!” That can lead to faster indexing and improved visibility.

6. Social Media is a Goldmine for Keyword Research

Want to know what your audience is actually searching for? Just listen to them.

Social media is a treasure trove of keyword ideas, content topics, and user intent. The questions people ask in comments, the hashtags they use, and the trends they follow can all help you shape your SEO strategy.

Whether you’re using TikTok trends, LinkedIn polls, or Twitter threads to gauge interest, there’s no better place to hear your audience in real time.

🎯 Use tools like Google Trends, AnswerThePublic, or even Instagram search to see what’s trending in your niche.

7. Social Media Increases Content Lifespan

Let’s be real, Google can take a while to rank new content. But social media? It’s immediate.

Sharing your blog posts, videos, or landing pages on social extends their life cycle. Instead of waiting for organic SEO to kick in, you can get traffic now from social posts. And if your content keeps getting reshared, that momentum can continue for weeks or even months.

More views = more chances for backlinks, brand mentions, and SEO juice.

8. Video Content (Especially Short-Form) is King in 2025

If you’re not using short-form video on social media, you’re missing out, big time.

Platforms like TikTok, Instagram Reels, and YouTube Shorts are driving massive engagement. And guess what? Videos show up in Google search results now more than ever.

By creating short, helpful videos and optimizing them with keywords in the title, description, and captions, you can turn your social content into searchable content. That’s the sweet spot where social media for SEO really shines.

🎥 Don’t overthink it. Start with simple how-tos, product demos, or FAQ answers.

9. It Builds Community (and That Leads to More Sharing)

In 2025, community is currency. When people feel connected to your brand, they’re more likely to engage with, share, and recommend your content.

Social media is where those relationships are built. And while that might not sound like SEO, it totally is.

Every share, comment, and mention increases your content’s reach, which can lead to more traffic and (you guessed it) better rankings.

10. Social Proof Influences Click-Through Rates

Ever seen a blog post with thousands of shares or a product with tons of likes and comments? That’s social proof and it works.

People are more likely to click on content that seems popular or trustworthy. And when your social posts include that kind of proof, people are more likely to click your links, visit your site, and even convert.

That improved CTR (click-through rate) is great for your overall SEO health, especially when combined with relevant content and smart keyword usage.

So… Does Social Media Help SEO?

YES. Even if Google says “no,” the real-world answer is a loud and confident yes.

Using social media for SEO is like adding rocket fuel to your content strategy. It won’t magically put you on page one, but it will speed up the journey. And in a competitive digital landscape like 2025, that extra edge is everything.

How to Use Social Media to Improve SEO: Quick Checklist

Here’s a simple breakdown of how to make your social media efforts work for your SEO:

✅ Share all new content across multiple platforms
✅ Use relevant keywords and hashtags in your captions
✅ Link back to your website or blog when appropriate
✅ Repurpose blog content into videos, infographics, or carousels
✅ Encourage sharing and engagement through questions or CTAs
✅ Tag relevant partners or influencers to increase reach
✅ Monitor performance and double down on what works

Need Help Managing It All?

Let’s be honest, doing all this on your own can be overwhelming. You’ve got SEO, social media, content creation, and about a dozen other things to manage.

That’s where a trusted partner comes in.

👉 If you’re ready to get serious about SEO social media marketing, check out Bruce Jones SEO. Not only do they offer expert SEO services, but they also provide social media management that actually supports your search engine goals.

From content planning to posting and performance tracking, Bruce Jones SEO helps you tie everything together, so your social media and your SEO work smarter, not harder.

Your Next Steps

In 2025, social media and SEO aren’t just friendly, they’re teammates. When used together strategically, they can increase your visibility, drive quality traffic, and strengthen your online presence.

So if you’re still treating them like separate departments, it’s time to change that mindset. The businesses that win online today are the ones that connect the dots, and use every tool at their disposal to stay ahead.

Let your social media do more than just look pretty. Let it work for your SEO, your website, and your business goals.