SEO often gets the short end of the stick among the digital marketing channels. Business owners often think that it’s too complicated and messy.
People don’t know that SEO is a way out of “renting an apartment” as a digital business. Paying for Google Ads can send revenue your way – but for how long? SEO is a much better way of spending your marketing budget because you’re buying a house rather than renting limited time on Google with SEO. In addition, once your SEO efforts start taking effect, your business will rank better on Google and other search engines.
How much money will you spend on PPC without improving and optimizing your site? If your business is dependent on lead generation efforts to get new customers, you must learn how to measure the ROI of lead sources, so you will know if your efforts are paying off or not.
SEO gives businesses the visibility it needs to draw in more customers. A company can position its website to attract more visitors with a strong SEO strategy—unfortunately, businesses forget why they exist in the first place. After a few hours of sleep, they move on to the next craze. Your online success will suffer if you do this.
Examining Inbound Marketing ROI
Blogs
A lack of consistent blogging could cost your business a lot of money. As a result, the blogging market is expanding at an incredible rate. Because blogging generates traffic, millions of posts are being published every day.
As a result, I continue to advocate for blogging. Blogs are effective. Even if you have a lot of traffic, it will take some time. When you write guest blog posts for industry experts, you bring relevant traffic back to your site.
- Blog posts are read by 77% of Internet users.
- After reading a blog post, 60% of consumers purchase a product.
- Blog posts are read three times as much as email in the United States.
Yes, in the last few years, video has grown in popularity. But, contrary to popular belief, blog posts, especially long-form blog posts, are still a top source of new visitors to your website for SEO purposes. Even more importantly, your blog posts have a high social media share rate, making them one of the most popular types of content.
Guest Posting
If you want a broader audience, one of the best ways is to write guest posts for high-ranking industry blogs. Guest posting also allows you to establish yourself as a thought leader in your field. Finally, if you want to get high-quality backlinks for your site, guest posting is a great option.
This is critical, as one of Google’s ranking factors is the number of high-quality backlinks pointing to your website. Writing a guest post takes just as much time and effort as creating quality content for your blog. Your time and resources are better spent providing guest posts to sites that will bring quality traffic to your own. So, if you’re using guest posting as a marketing strategy, you should keep an eye on this as a potential source of leads.
Landing Pages
It’s not just the landing pages you use to build your email list counted as lead sources. To clarify, when we talk about a landing page, we’re talking about the first page that visitors see when they visit your website. So, for example, a blog post, a product feature page, or your website’s homepage could all serve this purpose.
Organic Traffic
Astonishingly, this isn’t a shock. Organic traffic generated by search engines is one of the most important metrics to watch as a lead-generation marketer. Tracking and monitoring organic search leads is very similar to tracking and monitoring marketing campaigns when launched.
This is because, in both cases, you review the performance of each of your keywords. You even go to the same spot in your Google Analytics dashboard to collect the data. The main difference is how you analyze the information you’ve gathered. The more often your content appears for a particular keyword phrase, the more likely it will serve as a source of new customers.
Social Channels
Even if you don’t use any other social media platforms, you can still connect with loved ones through these channels. But, unfortunately, small business owners and marketers often commit the mistake of being present on every social media network that exists.
It’s all good. However, in practice, this is a waste of time.
When it comes to the rules of each social media platform, there are many. You must be aware of these rules and keep updated as they evolve. Which, as of late, has been the case quite frequently. Second, even if the major social media marketing players have similar features, the way users in these channels consume your content is different.
Statistics On Local SEO
If you have customers in your locale, you should focus on increasing your visibility in local search results. Local businesses should optimize for local searches or miss out on tremendous opportunities for growth. These stats demonstrate the importance of a solid local SEO strategy.
- Almost a third of all mobile searches are based on the user’s current location.
- About 76% of smartphone users who look for nearby businesses do so daily.
- A purchase is made in 28% of local searches.
- For 92% of Google web searches that include a city and a business category, Yelp appears in the top five search results.
- The majority (54%) of smartphone users search for business hours and 53% search for directions to a nearby shop.
- An estimated 45% of global consumers make an online purchase and then pick it up in a store.
- From 2017 to 2019, “Where to buy” and “Near me” mobile queries grew by over 200%.
- “Near me” searches (e.g., “on sale tires near me”) have seen a 250% year-over-year increase in mobile searches from 2017 to 2019.
