There is often confusion about SEO and 'older professionals' like accountants and lawyers. Do these older professions need SEO to get ahead? The answer is yes – mainly because competition is tight, and many legal firms, for example, have already had a head start in...
Location-based marketing is recovering from the pandemic, with forecasts indicating an uptick in the next five years. Multiple industries benefit from location-based marketing and GPS systems, including automotive, transportation and logistics, technology and media,...
Fast Guide to Local SEO For Lawyers & Attorneys Your prospective client is looking for an attorney, and local SEO for lawyers can significantly improve the chances of your clients finding through the Google haystack. Visualize this: potential clients type "lawyers...
As a photographer, you want your work to be found online. And while there are a number of ways to make that happen, one of the most important is search engine optimization (SEO). SEO can be a bit of a mystery, but luckily there are some easy things...
Standing out amidst a sea of competitors is just the first step in succeeding in local SEO. With so much digital noise in the landscape, compounded by the changing needs of consumers in the pandemic era, how can SMBs and organizations overcome the ongoing challenges...
How do people determine where to go, what to buy, and what to do next? Even during the height of the pandemic, customer-centric digital experiences reigned supreme. Customers owe most of these pleasant and high-impact digital experiences to effective location pages...
How we work with web design agencies and marketing firms From an end user’s point of view once they get a new website designed the next logical step is to get it search engine optimized right? I might argue that SEO strategy and keyword research should be done even...
SEO often gets the short end of the stick among the digital marketing channels. Business owners often think that it's too complicated and messy. People don't know that SEO is a way out of "renting an apartment" as a digital business. Paying for Google Ads can send...
The most straightforward definition of digital marketing is promoting a business, product, service, or brand using the internet. Digital marketing uses the internet and digital channels and digital display ads, mobile phones, and other digital platforms. SEO and...
Google My Business is a great business accelerator. However, it is by no means just a platform for listing your business. Instead, this platform dynamically connects you with customers, and it provides a channel for site traffic. Establishing a stable foothold on...
When you're talking about business, the number one thing is image. Nothing is more important than image because whether you like it or not, you're going to have to deal with snap judgments. First impressions do last. 50% of the effort is to make sure people have the...
I believe that trade shows are a type of inbound marketing, not outbound marketing, as some companies like Hubspot say. Here's why: I believe that people mainly go to trade shows because they're searching for new ideas and products. They're looking for solutions. When...
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