Learn SEO: Think Like Your Customers to Get More of Them is a breath of fresh air, allowing the learner to step out from the dungeon of isolated SEO and into the light of the digital marketing ocean and onto the mighty ship of inbound marketing ready to sail with renewed headwinds.

Learn SEO is the perfect book for SEO professionals, business owners, and SEO students looking to understand the bigger picture of SEO.

Bruce Jones is a veteran SEO consultant with two decades of experience as an inbound marketing expert, SEO consultant, and the founder of six different SEO companies. In addition, Bruce spent eleven years prior as the CEO of a digital marketing agency.

He’s mastered the science and art of SEO, and his long track record with all kinds of websites, markets, and industry verticals speak for itself. However, Bruce is an educator at heart, and his approach to SEO has always been customer-centered, experimental, and innovative. He teaches his students at 1on1 SEO Training actionable SEO steps to remedy long-standing problems and weather all the storms accompanying Google’s regular updates.

Learn SEO: Think Like Your Customers to Get More of Them is a breath of fresh air, allowing the learner to step out from the dungeon of isolated SEO and into the light of the digital marketing ocean and onto the mighty ship of inbound marketing ready to sail with renewed headwinds.

Learn SEO is the perfect book for SEO professionals, business owners, and SEO students looking to understand the bigger picture of SEO.

There is no shortage of books on SEO, but one thing that struck Bruce while writing his first book was that many of these books only focused on the technical aspects of SEO. In short, the authors (may have) forgotten to mention the other steps that take place before you add a keyword or a new piece of schema markup there.

Without a deeper foundation, SEO doesn’t work. Why? Because a huge part of SEO involves establishing good ties with other websites, businesses, and customers. If facing customers were easy, digital marketing would be obsolete. However, digital marketing has become as complex as the customers because consumers drive all the trends.

SEO grows and changes with every change in consumer electronics and how people consume digital data. It has been over twenty-plus years since the birth of SEO.

Learn SEO takes a sweeping view of how things have changed since the late 1990s. As a result, the entire field is relevant if you want to understand what to do and, more importantly, how to do it.

Providing the most precise definition of SEO has always been challenging because it comprises not just twenty parts. SEO is so huge that it can encompass all your lead-generation efforts, your marketing efforts, your website, your social media efforts, and, ironically, even your PPC campaigns!

SEO’s grown to this extent because the landscape keeps changing and evolving. There is a constant need to adapt to what works, and SEO, in the end, is one big experiment to see what works for your website and what doesn’t.

The State of SEO

Anyone who tells you that SEO is “just” one thing is likely wrong. Bruce provides an exhaustive overview of SEO today, including the helpful content update that shook the community in late 2022. Bruce applies his keen analysis to the situation and provides, in layman’s terms, the potential effects of these algorithm updates so that you can perform the changes on your website in an informed manner.

SEO is all about change. Most people who try SEO for the first time are internally rocked (too) by the fact that so much change is forthcoming when they understand what they need to do to make their websites right. What’s incredible about SEO is the moment you understand the more significant direction of online search, you begin thinking of your SEO strategies that fit your business goals and the shape and form of your website.

SEO as Inbound Marketing

Imagine a world where you don’t have to make cold calls and wait for people to email or call you for business. Now, extend that vision and think of a time when people can easily find you on Google Maps and leave great reviews about your products and services on Google Places. As a result, there are no shortages of customers and clients; your landing pages are comfortably nestled on the first page of Google. Since you are visible and your business has the right content, people feel comfortable perusing your links and contacting you with their queries.

These visions are not out of reach. They are simply the result of good old SEO and a bit of waiting time as we line up your website against all your existing competitors to beat them. Inbound marketing is customer-centric but highly competitive since you’re going up against competitors who have had a head start. But don’t worry: SEO is a lifelong success and improving practice. Your SEO this year may be good, and the next round of SEO next year might even be better. The goal is to be more incredible than the months prior, and your business reaps all the rewards.

Be a Content Master Strategist

It’s easy to talk about keyword targeting, competition, and monthly search volume, but isn’t the goal to create the best and most relevant content to impress your readers? Yes, SEO also involves knowing how to inspire copywriters and content writers to create targeted, meaningful and relevant content. If you have been working on your website for years and the content is simply not working, it’s time to rethink the template and figure out the gaps in the workflow. There are no mistakes in SEO, and Learn SEO teaches everyone the spirit of experimentation because that’s what works best in optimization. Explore the entire breadth of topics related to content creation and content marketing, and be a master content strategist in the end.