Investing in SEO for photographers is a straightforward way out of the dark and winding tunnel of being on page ten (or twenty) of Google SERPs. Photography has traditionally been a challenging market. With thousands of other professionals as your competition, it is no surprise that even professionals who have been operating for years now find it difficult to appear for relevant search terms.
Local SEO for photographers will give any professional a significant boost in connecting with the right customers for any given locale. If you don’t have time to learn search engine optimization, your only other option to begin succeeding in your market is to hire local SEO for photographers. On the other hand, suppose you’ve found yourself constantly looking for the best keywords for a photography website or the right parameters for a meta description for photographers. In that case, you’re ready for natural SEO for photographers.
Do You Need SEO Services for Photographers?
Building a thriving professional service website requires technical knowledge of modern search engines and how to best position your content for maximum exposure. In the case of SEO for wedding photographers and SEO for portrait photographers, you need to optimize your website’s keywords, structured data, and content structure.
You may be familiar with a wide range of technical phrases as a shooter (like RAW or ISO). However, SEO is not on that list (just yet). So, what exactly are we discussing? In simple terms, SEO is improving your website’s content and pages so that it appears higher in search engine rankings.
Almost all our online adventures begin with a search engine like Google or Bing. If your photography website doesn’t appear in those results, you risk being lost in the web abyss – or, worse, on page two (or fifteen) of SERPs. As a result, new potential clients may find it difficult to contact you.
SEO offers a fantastic growth opportunity for all photographers, regardless of how long they’ve managed their website. SEO is also a fantastic way to market your creative portfolio. If you’re tired of seeing single-digit views on your WordPress dashboard, you need SEO services for photographers. Once your website starts attracting organic traffic, that traffic is technically free. You don’t have to be an SEO pro to get good results in a fair amount of time. All that’s left is staying on the right track. This is where local SEO for photographers enters the picture.
How Do You Start with SEO For Wedding Photographers?
If you’re curious about how SEO strategists and SEO professionals perform SEO, you’re free to try it today! Below are some guidelines on beginning basic optimizations. SEO for photographers is not rocket science, but it will take some time to perfect.
Plan Those Keywords
Performing keyword research is the ignition to SEO success. Find out what common or popular phrases your target clients would use to search for your job or photography services online.
Google’s algorithm works: it focuses on specific keywords to determine whether your website is relevant for specific searches. If you employ the proper keywords in the right places, you should be able to go up the results ladder gradually. It’s also significant because the higher your rank, the more clicks you’ll get. The top three results receive 60-80 percent of all clicks!
Begin by holding a brainstorming session and writing down all the possible phrases that connect to your business. Once you’ve compiled your list, use keyword research tools to narrow it down to three primary and three secondary keywords. We recommend following this simple step-by-step instruction detailing how to find the proper keywords for individuals who are just learning the ins and outs of SEO for photographers.
Add Better Titles and Descriptions
Now that you’ve placed them in your copy, it’s time to incorporate your keywords into your metadata. For better SEO for wedding photographers, you have to be more experimental with the SEO title and description displayed on the search engine results page. You’ve probably seen these before, but we’re talking about the enormous blue line of text (title) followed by two black lines of text (description) that appears when you conduct a Google search — Does it sound familiar?
The search bots scan your metadata exceptionally carefully before indexing and ranking it. So that our robot buddies don’t get confused, it’s critical to have specific and informative metadata for all your website’s pages.
How can you write the perfect title? For all your pages, this is the most suggested structure:
Website Name, Page Name, Location
These are the most important considerations while creating titles:
- When creating page titles, always aim to add keywords at the beginning of a phrase or sentence.
- I am using a pipe character (|) to separate the distinct components to make it more visually appealing.
- The page title should be 60 characters long – max.
- Your meta description should be no more than 155-160 characters long, or it will be truncated in the search results.
Upgrade Your Site to Make It Mobile-Friendly
We can’t emphasize how critical mobile website design is in SEO for portrait photographers. Consider all the prospective visitors who are browsing on the go and can’t find the menu or need to zoom in to click a button.
What a nightmare! Furthermore, Google’s mobile-first index gives sites with optimized versions for phones and tablets a significant SEO boost in mobile searches.
Therefore, you should provide your visitors with the finest possible experience on both large and small displays. Fortunately, built-in visual editors like WP’s Gutenberg Editor automatically create a mobile-friendly version of each of your website’s pages.
Another factor to consider while managing your photography website is speed.
You’re generally primarily concerned with a shutter speed as a photographer, but image loading speed is a crucial indicator that your site is working correctly for search engines. This is especially true for mobile surfing since consumers on mobile are more likely than desktop users to abandon a page if it isn’t loading quickly enough.