Plumbers
Powerful SEO for Plumbers
That Flushes the Competition
Let’s face it: The days of relying solely on the Yellow Pages or word-of-mouth to grow your plumbing business are essentially gone. When someone is experiencing a leaky faucet or a burst pipe, their first move, today, is to typically hop on their phone and search for a nearby plumber online.
That’s precisely why being easy to find on Google is imperative. If your plumbing business isn’t showing up prominently when prospective customers in your area search for the services you offer, your company doesn’t exist, for all intents and purposes; on the flip side, if you are ranking well on, say, the first page of search results, you can enjoy a steady stream of calls and new leads without any extra effort.
The following represent our powerful SEO for plumbers services guaranteed to flush the competition right down the drain.
Local SEO: Getting Found in Your Area
Local SEO strategies are absolutely critical for a local service business like plumbing. It focuses on ensuring your business appears in location-based searches – typically, those are searches that include a location or assume one (such as the aforementioned “plumbing near me” or “plumber in [Your City]”). Our SEO for plumbers services focus on appearing in geographically relevant searches, and by optimizing your Google Business Profile and earning positive reviews, your chances of showing up in this coveted “local three-pack” increases exponentially.
Some key steps we use to improve your local SEO include:
Claiming and optimizing your Google Business Profile
Ensuring NAP consistency
Encouraging customer reviews
Using local keywords on your site
Listing your business in online directories
On-Page SEO: Optimizing Your Website Content
This SEO for plumbers strategy is all about the content on your plumbing website – what it says and how it’s structured. The goal of our SEO experts here is to ensure that search engines clearly understand what services you offer and that visitors get the information they need (which ultimately convinces them to choose your company).
Some of our on-page SEO techniques for a plumbing website include:
Using dedicated pages and relevant keywords for each service
Publishing useful high-quality content
Optimizing your meta titles and descriptions
Linking your pages together
Here’s an example of how on-page SEO for plumbers works: Imagine a homeowner Googling “why is my water heater making grinding noises?” If your website includes a blog or FAQ section addressing that exact question – while linking to your “Water Heater Repair” service page – you have a greater chance of not only answering their query but also winning their business.
Technical SEO: Making Your Website Fast and User-Friendly
The phrase “technical SEO” may sound a bit intimidating, but it really isn’t. Put simply, it’s all about the back-end setup and performance of your plumbing website. Even if you publish incredible content, technical issues with your site can hold you back in search rankings (and, what’s worse, frustrate your visitors).
This is how we keep these tech gremlins out of your site:
Increasing your site speed so it loads quickly
Making it mobile-friendly to ensure it looks and works great on a phone
Fixing technical errors and organizing the site
Using HTTPS for website security
Off-Page SEO: Building Your Online Reputation
Off-page SEO, as its namesake suggests, refers to factors outside of your website that still influence your search rankings. Beyond just looking at your site, Google also gauges how the rest of the internet perceives your business, with the largest off-page factor being links from other websites pointing to your site (known as backlinks).
Because your overall online reputation (i.e. reviews and business mentions) matters too, we bolster your off-page SEO through:
Making sure you earn quality backlinks and avoid spam
Cultivating a strong online reputation by nurturing positive reviews on Google, Yelp and Facebook
While it’s true that off-page SEO is a bit more out of your control than on-page or technical factors, it can definitely be influenced by doing great work and engaging with your community – both online and off.
SEO Content Services
Playing another pivotal role in improving search engine optimization is content marketing. For plumbing companies, this means providing informative, valuable and relevant content as an effective way to improve search rankings and engage potential plumbing clients.
Our SEO for plumbers content creation services include writing blog posts, articles, FAQs and practice area pages that are optimized for plumbing SEO, all of which resonate with your audience and are backed by solid keyword research.
In addition to these services for plumbing companies, we also offer:
Structured data SEO
Press release writing and submission
Google Business Profile management
Social media management
SEO reporting/Google Search Console and Analytics 4
Formula
The Formula for SEO in the Plumbing Industry
SEO can seem complex to newcomers, and if you dig deep enough, you can find thousands of variables to potentially concern yourself with. But because the plumbing industry is surprisingly competitive (with more than 115,737 plumbing businesses registered in the United States), it is imperative to implement a strategy to make yourself more visible, more authoritative or otherwise more compelling than your competitors.
Increasingly, plumbers are turning to search engine optimization to get the job done. The SEO strategies as offered by Bruce Jones SEO are designed to help plumbing businesses rank higher for relevant searches in Google and other engines, while improving their websites’ visibility in the results pages (SERPs).
If you have been looking for an agency that understands the modern day approach to plumbing service provider marketing, there’s no better solution than Bruce Jones SEO. By focusing on both on- and off-page SEO, high-quality content and maintaining a strong online presence, we help plumbers attract more clients and build a solid reputation in the digital space. With our expertise on your side, your plumbing business can achieve the pinnacle of long-term SEO success.
Do you want to know how SEO Technical Audits can benefit your business?
Schedule an appointment with us. We will be happy to answer your questions.