It's no secret that, for many business owners, the confirmed power of SEO has proven an invaluable resource in achieving one very specific corporate goal: generating an increase of user traffic to their company blog. However, the online buzz isn't the only major...
Today's consumers are overwhelmed with choices. Simple brand awareness isn't enough anymore. All businesses need brand loyalty to succeed and thrive. Brand awareness or identity is just the knowledge that a product or brand exists. The customer may not know much more...
While the phrase "buyer persona" is a relatively recent addition to marketing jargon, the concept of a target consumer or target audience is as old as the field of marketing. Unfortunately, it's also a widely misunderstood idea and its impact is often underestimated....
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