Staying ahead of the competition is essential for any business, but this is especially true in the fast-changing field of SEO. Unless you stay abreast of emerging trends in search engine optimization and implement new techniques as soon as possible, you will find that...
When I put on my SEO consulting hat and analyse a new client's assets I check many things besides just their website. Besides the company's LinkedIn page I make sure to check the personal LinkedIn profiles of the business owner and at least the top salespeople at the...
SEO or PPC? Where should I spend my marketing budget? As someone that works at a Chicago SEO consulting company I get asked this question all the time. Many Chicago businesses have a hard time answering this on their own or at least want a second opinion. Should our...
No matter what the size of your business, or what industry you operate in, having a website presence is no longer just an optional factor. In order to go head-to-head with both local and global competition, every entrepreneur needs to have an established website. It's...
It's no secret that, for many business owners, the confirmed power of SEO has proven an invaluable resource in achieving one very specific corporate goal: generating an increase of user traffic to their company blog. However, the online buzz isn't the only major...
Today's consumers are overwhelmed with choices. Simple brand awareness isn't enough anymore. All businesses need brand loyalty to succeed and thrive. Brand awareness or identity is just the knowledge that a product or brand exists. The customer may not know much more...
While the phrase "buyer persona" is a relatively recent addition to marketing jargon, the concept of a target consumer or target audience is as old as the field of marketing. Unfortunately, it's also a widely misunderstood idea and its impact is often underestimated....
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