No matter what the size of your business, or what industry you operate in, having a website presence is no longer just an optional factor. In order to go head-to-head with both local and global competition, every entrepreneur needs to have an established website....
It’s no secret that, for many business owners, the confirmed power of SEO has proven an invaluable resource in achieving one very specific corporate goal: generating an increase of user traffic to their company blog. However, online buzz isn’t the only...
Today’s consumers are overwhelmed with choices. Simple brand awareness isn’t enough anymore. All businesses need brand loyalty to succeed and thrive. Brand awareness or identity is just the knowledge that a product or brand exists. The customer may not...
While the phrase “buyer persona” is a relatively recent addition to marketing jargon, the concept of a target consumer or target audience is as old as the field of marketing. Unfortunately, it’s also a widely misunderstood idea and its impact is...
