Today’s consumers are overwhelmed with choices. Simple brand awareness isn’t enough anymore. All businesses need brand loyalty to succeed and thrive. Brand awareness or identity is just the knowledge that a product or brand exists. The customer may not...
While the phrase “buyer persona” is a relatively recent addition to marketing jargon, the concept of a target consumer or target audience is as old as the field of marketing. Unfortunately, it’s also a widely misunderstood idea and its impact is...
