Startups are continuously searching for low-cost or no-cost strategies to build their businesses—one of the more surefire methods is SEO for startups.
SEO does not necessitate a significant investment and, when done effectively, generates free traffic that expands virtually on its own. Furthermore, it has the potential to enhance other marketing strategies and affect every stage of the marketing funnel. So you’ve come to the perfect place if you want to start conducting SEO for your startup.
SEO for Startups: Why Invest in SEO?
If you’re still unsure if SEO is proper for you or need some statistics to back up your SEO strategy, here are three reasons to perform SEO as a startup.
According to a B2B decision-maker survey, 71% of B2B researchers begin their market surveys with a generic search (instead of a branded search). This has been one of the oldest truths of digital marketing (and not just SEO) – people search for products and services. However, they don’t look for companies or brands first.
People Are Looking for What You Do
Even if your service or product is ‘niche,’ consumers will certainly look for it in some way.
Take, for example, dairy that isn’t derived from animals. While “animal-free dairy” may have a low search demand now, similar customer queries such as “low lactose,” “lactose-free,” and “vegan” have a much more significant monthly demand.
You Can Generate Free Organic Traffic and Scale It
While SEO for startups is never free since it requires content production and optimization investment, unlike advertising, you don’t have to pay for every user and visit.
An audit is one of the first element in any good SEO campaign. This will show you which of your website’s technical improvements, on-page content changes, and offsite link requests are the simplest to achieve in search rankings.
During this process, you’ll also determine the keywords you’ll need to target to appear in search engine results in front of your target audiences. You can decide which keywords will be the simplest to rank for in search and will lead the most customers to your content with no adequate analysis.
Preparing for SEO for Startups
Once you’ve determined which keywords your company should target, you’ll be able to develop content ideas that will guide your ideal buyer through your sales funnel, from getting to know your brand to select your product or service.
Mind Your Objectives
SEO can assist you in achieving your primary business objectives.
SEO aims to do more than drive visitors to your website from search engines.
Depending on your business goals, an SEO approach that brings in less traffic but the relevant traffic may be more beneficial in the long run.
Some examples of objectives that you can chase with SEO are:
- Generating more income, profit, or ROI
- Increasing brand awareness
- Expanding your stream of leads and sales
- Improving the longevity of the business
- Improving customer loyalty
You’ll also learn which themes, reasons, and challenges pique your audience’s attention and which have the most commercial potential.
For example, if the goal is to increase brand awareness, content relevance will be less of a priority. In this situation, your sole purpose is to familiarize audiences with your brand so they will be more inclined to purchase your goods. This strategy works well for businesses designed to tackle problems that few people know.
Next, suppose you aim to drive demand. In that case, you can safely ignore relevance (for now), except in the broadest sense, and concentrate on keyword research and competition analysis on which themes would produce the most significant traffic the quickest.
Suppose your objective is to generate targeted leads. In that case, the overall focus should be less on total traffic potential and more on choosing themes with low competition and strong relevance for your goods and lead magnets. Before moving on to another marketing level, define all your goals completely—the more specific the goals, the better.
The ultimate purpose of SEO for startups is to reach out to potential clients through organic search results. However, because it doesn’t specify how you’ll get there, this is a high-level aim that’s difficult to deal with. A far more efficient strategy is to break down your top-level goal into smaller “bits” that can help you move closer to the desired result. You may think of your SEO goals as a pyramid, with the result at the top and lesser goals at the bottom.
If you’re a one-person team with no funding for hiring a team or outsourcing, the only option is to learn everything and complete the job on top of everything else you’re already doing. But don’t be concerned. This is feasible with the correct counsel, focus, and tools.
Start Your Topic Generation Engine
Almost every SEO approach (including SEO for startups) you can think of will demand you to provide content regularly, such as:
- Guest posts
- Video or voice podcasts
- Graphics and infographics
- Web applications and tools
- Lead magnets
SEO is primarily concerned with generating attention through links and repeat visits. Shopping sites, product pages, and similar pages can only capture so much interest. As a result, you’ll need a system to develop new ideas and themes frequently.
The content you create should be centered on your SEO company goals.
Develop a repeatable method to produce ideas and uncover keywords people look for to better your SEO efforts, keeping your SEO business goals in mind.
Get In Front of Influencers
Any effective SEO strategy necessitates obtaining links from credible sources (e.g., top bloggers, trusted companies and organizations, journalists).
Smaller influencers with a dedicated following but not a huge audience can also be a good source of connections.
Any link-building strategy should be built with more than just search engines.
Links that improve SEO for startups in the short term but don’t provide referral traffic or enhance brand awareness are a waste of time, not only because you miss out on additional value but also because the links are less likely to benefit your SEO in the long run.
To earn links that satisfy these criteria, you must create intriguing content for influencers to connect to. In addition to creating content for your consumer audience, you’ll need to consider these influencers when identifying themes of interest.
Click SEO for Entrepreneurs for more SEO consulting tips.